About Company
Insurance Company of Western Standards


Prime is the insurance company of Western standards created by European investment. Customers have been treated here since 2007. Since 2018, the Company has re-branded and presented itself in the market with the renewed name, possibilities and visions. The main advantage of Prime is its flexibility and speed of compensation.   

The main goal of the Company is satisfaction of customers; that is why all our clients enjoy the VIP status. This is important!   

Prime is distinguished by its stability, growing capital, the diversified network of providers and competitive products. Flexible internal structure helps us to set up high quality mobile services and high standard services tailored to the needs of the clients. This conditions the high level of satisfaction of our customers.      

The European Investment Company – Mercury Europe Holdings SA – a shareholder of Prime, owns the multi-million capital in UK and Germany as real estate and various businesses. The headquarters of the Company is in Luxembourg.

In the recent years, the Company added 2 branches – in Poti and Batumi. In the nearest future Prime plans to expand and it is focused on rapid development.  


We offer:   

  • Guaranteed high quality of service
  • The most flexible and simplified procedure of compensation
  • Western standards  
  • Customer oriented modern technologies
  • Personal Insurance Manager
  • Assistance service 24/7
  • The most transparent conditions of insurance  
  • Full package of insurance products
  • Growing network of providers and possibility of choice of non-providers  
  • Customer-oriented offers, gifts and promotional events
  • Acceptable option of payment of the insurance premium (amount)